In March, AliExpress launched its “Marcas+” advertising campaign across Spain and Brazil, spotlighting a curated selection of official global brands. As a featured flagship product within the campaign, the FIFINE AM8 microphone gained strong visibility across both offline placements and digital channels, capturing widespread attention from consumers and content creators alike.

Spanning high-traffic urban locations and leading online media platforms, the campaign brought the product closer to everyday audiences. This is a significant milestone in FIFINE's global expansion, reinforcing its commitment to increasing brand visibility and connecting with users worldwide.

Outdoor Advertisement and Placements

As part of the campaign, Aliexpress secured prominent outdoor placements across major cities in Spain, with high-visibility displays appearing in busy streets, shopping centers, public squares, and transportation hubs.

Key locations include large-format screens at the Capitol movie theatre in Madrid, Plaza de Callao, metro stations in Valencia, and other high-traffic urban environments. By integrating the products into everyday public spaces, this event increases FIFINE's awareness among a broad, diverse audience.

Beyond Spain, the campaign also extends into Brazil, further amplifying FIFINE’s presence in another fast-growing international market. Through a combination of localized advertising and digital outreach, FIFINE continues to strengthen its visibility and engagement with users in the region.

Online Presence and Creator Coordination

Not just the offline presence, FIFINE and Aliexpress expanded the digital reach through coordinated advertising across leading media platforms, including MARCA, elEconomista.es, ABC, and 20minutos, as well as additional regional channels.

These placements ensured consistent visibility of FIFINE and AM8, reinforcing the campaign’s impact across both physical and digital channels.

In addition, Aliexpress partnered with content creators across Instagram, YouTube, and TikTok to further amplify the campaign. Through product reviews, hands-on demonstrations, and real-world usage scenarios, creators showcased the AM8 microphone’s performance and versatility to a wide range of users, from gamers and streamers to remote professionals and content creators.

Expanding Reach Across Global Markets

“This campaign represents an important step in FIFINE’s global growth,” said Myron Mai, CEO of FIFINE. “By participating in AliExpress’s ‘Marcas+’ initiative and expanding across multiple international markets, we aim to connect more directly with users worldwide and demonstrate how our products support everyday creativity and communication, more than AM8.” 

The partnership with AliExpress plays a central role in this initiative, leveraging the platform’s established global presence to support product accessibility and brand discovery. By aligning with a platform-level promotional campaign, FIFINE is able to amplify its reach while strengthening its positioning as a globally recognized audio brand.

Spain and Brazil represent key markets in FIFINE’s international expansion strategy, each offering strong potential through a combination of digital engagement and urban consumer reach. Through Aliexpress "Marcas+", FIFINE continues to build momentum globally while deepening connections with local audiences.

Looking ahead, FIFINE plans to continue investing in global market development, combining product innovation with regionally tailored marketing strategies to better serve creators worldwide.

About FIFINE AM8

The FIFINE AM8 is a USB/XLR dynamic microphone, allowing users to effortlessly transition between plug-and-play and more complex audio systems. Its cardioid pickup design produces clear and concentrated vocals while reducing background noise. With easy features including onboard gain adjustment, real-time monitoring, and adjustable RGB lighting, the AM8 provides a seamless and user-friendly experience, making it an excellent choice for both novices and advanced creators.

About FIFINE

FIFINE is a global audio brand dedicated to providing accessible, high-quality sound solutions for creators of all levels. With a product lineup that includes microphones, audio interfaces, and streaming accessories, FIFINE serves users in over 150 countries, supporting content creation, gaming, streaming, and professional communication. Interested in FIFINE or FIFINE AM8 microphone? Check the FIFINE Business Offer or contact us at web@fifine.cc.