June 2026 — As football fever sweeps across Brazil and fans gather to celebrate one of the biggest sporting moments of the year, FIFINE has officially launched its São Paulo City Tour campaign. Running throughout June and early July, the campaign combines outdoor advertising and creator collaborations designed to connect with local audiences both online and offline.

As part of its AliExpress Brand Day activation, the initiative marks one of FIFINE's most visible regional campaigns to date, bringing the brand into some of São Paulo's busiest districts, entertainment hubs, universities, and transportation corridors.

Showcasing FIFINE with São Paulo Buses

As part of the campaign, FIFINE-branded buses are traveling through multiple areas of São Paulo from June 1 through June 29.

The city tour routes cover a wide range of destinations frequented by students, professionals, gamers, creators, and nightlife communities.

Where to Spot the FIFINE City Tour Bus

• Mondays & Fridays – Zona Sul

Parque Ibirapuera • Vila Mariana • Moema • Itaim Bibi • ESPM • PUC-SP • Insper • FGV

• Tuesdays & Saturdays – Centro

Avenida Paulista • Liberdade • Vale do Anhangabaú • Praça da República • Consolação • Mackenzie

• Wednesdays & Thursdays – Oeste

Allianz Parque • Vila Madalena • Faria Lima • Villa-Lobos Park • Largo da Batata • Praça Pôr do Sol

By moving through highly active cultural and commercial districts, the FIFINE City Tour creates opportunities for residents and visitors to encounter the brand in their daily routines while exploring some of São Paulo’s most recognizable landmarks.

Expanding FIFINE Through São Paulo Metro

From June 15 to 10 July, FIFINE also expanded its presence through advertising placements on São Paulo Metro Line 3–Red, one of the city's busiest transportation corridors.

The line serves as a critical connection between the eastern and western regions of São Paulo and is widely recognized for carrying one of the highest passenger volumes in the metro system. It connects major commercial zones, employment centers, and two iconic football stadiums associated with Palmeiras and Corinthians.

With football excitement filling the city throughout the season, the metro campaign allows FIFINE to engage with a diverse audience of commuters, sports fans, students, creators, and professionals across one of São Paulo's most dynamic transit routes.

Creator Collaborations and Livestream Activations

In addition to its outdoor campaign, FIFINE is partnering with local content creators and livestream personalities to bring the campaign into digital spaces where gaming, streaming, and creator communities gather.

Through collaborative content and livestream events, creators will showcase their experiences with FIFINE products while engaging audiences across social media platforms.

These activations are designed to encourage conversations around content creation, gaming, streaming, and audio quality while introducing new audiences to the FIFINE ecosystem.

Connecting with Communities Beyond the Screen

The São Paulo City Tour campaign reflects FIFINE's commitment to supporting creators and connecting with communities through experiences that extend beyond traditional online engagement.

By combining citywide visibility, creator partnerships, and digital activations, FIFINE is creating new opportunities for people to discover the brand during one of Brazil's most exciting seasons for sports, entertainment, and community gatherings.

Visitors interested in upgrading their audio setups can also explore FIFINE's latest microphones, headsets, mixers, and audio accessories through the official FIFINE website in Brazil and FIFINE AliExpress store during the AliExpress Brand Day promotion.

About FIFINE

FIFINE is a global audio brand that believes great sound should be accessible to everyone. By combining dependable performance, thoughtful design, and exceptional value, FIFINE helps users elevate their streaming, gaming, recording, and communication experiences. Today, FIFINE products are trusted by creators and audio enthusiasts in markets around the world.